Week 02

PROJECT PROGRESS | 05-08 August 2021


This week, I would be working on the project branding "Decolouring". First of all, I started off by researching branding art direction and also the reference of logos. I would want the logo to be minimalist and clean. I did some research about the bold types of logos. To let people remember the brand easily, an example of the logo, clean, simple, and understanding.  

The idea of "Decolouring"
Decolouring is to educate people to understand the importance of colour in our daily life by creating a colour blind gamification world where people can experience and interact with the environment. The VR game would be focusing on food festivals and how the audience differentiates good food and bad food with colour blind mode. This would educate the player to understand the difficulties that people face with colour blindness in daily life. 

Research
The art direction of the logo would be focusing on logotype design. A logotype is the name of a company that is designed in a visually unique way and it may be displayed in a preexisting font that is customized.

Art direction:
- Minimalist 
- Fun 
- Bold
 




Sketches
I have done some sketches to help form the logo. I started off by sketching the word "decolouring" then play with the font and also the carves. 

Image 01: Sketches

Digital
The logotype will then be created using an illustrator focusing on the carves and the colour of the logo. 
Image 02: Logo Progress

Image 03: Logo Progress

Image 04: Logo Progress

Image 05: Logo Progress

BS website workshop
In today workshop, we have learned how to code multiple pages and also the hover effect. Throughout the workshop, it was quite important to properly rearrange the file and also the code so that you won't get lost in it. At first, I was a bit lost on the code because of the HTML language but when I had started working myself I notice that it was fun to learn. This would be useful for me in the future as it helps in improving my knowledge of the software. 

Image 06: Workshop


Image 07: Workshop

Image 08: Workshop

Image 09: Workshop

Image 10: Workshop

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